Seriously.

One of the basic human emotions is disgust: when presented with something that is potentially dangerous or infectious, you recoil, scrunch your nose up, and sometimes even gag. These are sure signs of disgust and they happen automatically. You have no control over them. They are things your brain is instructing your body to do in an attempt to get away from the source of possible danger or infection.

Examples of the substances that have been discovered in bad breath include hydrogen sulfide, which has an odor like rotten eggs; skatole, which smells just like feces; and putrescine, which smells exactly like rotten meat. If you have bad breath, it won’t matter if somebody thinks you’re the greatest person they ever met because, once their brain detects even one of these smells, it instantly recognizes them as a potential cause of infection and then literally FORCES them to automatically recoil and adopt all the other characteristics of disgust. In other words: That person’s brain sees your bad breath as a SERIOUS DANGER to their health, and even their life! That’s why people recoil… step back… and sometimes even cover their nose and mouth when you’re standing near them.

Because of this, it’s no wonder that, far from being a minor irritation or nuisance, bad breath can totally devastate your entire, your self-esteem, and your self-confidence.

It can totally destroy your relationships with your family and friends by forcing their brain into survival mode. It can even ruin your marriage too: nobody wants to kiss someone with bad breath? From their brain’s perspective, they may as well try to kiss a piece of dog turd!

Bad breath is also the most off-putting thing in a dating situation too (even far more so than stale body odor). In fact, in a public study by the BDA (the British Dental Association) in the United Kingdom, bad breath was considered the MOST off-putting feature any person could possibly have!

It can have a hugely damaging effect on your career too: when you go into a job interview, and the person conducting the interview smells your bad breath, it starts alarm bells ringing throughout their brain. On the face of it, the interviewer might even think your resume is fantastic and that you could be well suited to the job, however, in their head, their brain will be screaming for them to get away from the source of infection sitting in front of them (that’s you!).

Even though they are unlikely to consciously consider bad breath as a reason not to hire you that your bad breath is the reason they didn’t offer you the job, the very fact that you caused
such a strong automatic (negative) reaction in their brain is going to alter their opinion considerably.

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